Hiroshi Yamauchi, who built Nintendo from a small playing-card company into a global video-gaming empire before buying the Seattle Mariners, died Thursday in Japan. He was 85.
Yamauchi took over the company from his ailing grandfather as a university student in 1949 and ran it until 2002 -- a remarkable span of 53 years.
He guided Nintendo from its pre-electronic days as a maker of children's games through its emergence as the creator of hugely popular video-gaming platforms such as the Nintendo Entertainment System, the Game Boy, hit games such as "Donkey Kong," and iconic characters such as Mario, the mustachioed Italian plumber.
Nintendo confirmed the news Thursday in an e-mailed statement to media outlets. The company said Yamauchi died of pneumonia at a hospital in central Japan.