EDHS Contemporary World Affairs

An expected surge in Chinese demand should boost Mexico's tequila exports by 20 percent within a decade. On a visit to Mexico last August, Chinese President Xi Jinping lifted a ban on imports of premium blue agave tequila. Since the ban was lifted, Mexico has exported nearly 520,000 liters of mostly premium tequila to China. Mexico currently exports about 170 million liters a year with just under 120 million liters heading to the United States. The expected Chinese demand would expand the industry by nearly 20 percent from current export levels. The expected growth in China follows two decades of increasingly global growth in the tequila industry. Today, there are about 1,600 certified brands and exports reach nearly 120 countries. But obstacles remain before the Mexican tequila industry can reach its expected Chinese goal. Because it takes seven to 10 years for an agave plant to reach maturity, forecasting future demand becomes a challenging task.

Do you think that Mexico should be importing and exporting all this liquor? Is it worth the extra profits? 

Source: http://news.yahoo.com/mexicos-tequila-industry-sees-china-154043581.html?soc_src=copy